Privacy Policy

1. Introduction

At Sutrachit, we respect your privacy and are committed to protecting the personal data you share with us. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website, purchase our fusion fashion products, or use our AI-powered Wardrobe and Customization tools.

2. Information We Collect

To provide you with a personalized fashion experience, we collect the following types of information:

• Account Information: Name, email address, phone number, and shipping details when you register or place an order.
• Wardrobe Data: Images of clothing you upload, categorized color preferences, and styling constraints you set within your digital wardrobe.
• Customization Preferences: Body shape, face shape, skin undertone, and budget range saved in your style profile.
• Usage Data: Information about how you navigate our site, which fusion designs you preview, and interactions with our AI stylist.

3. How We Use Your Data

We use your information exclusively to enhance your Sutrachit experience:

• To process, fulfill, and ship your e-commerce and custom fusion orders.
• To generate personalized outfit combinations using our AI styling engine.
• To accurately preview traditional designs and fabric colors on your selected modern clothing base.
• To communicate with you regarding order updates, customer support, and tailored promotional offers.

4. Sharing Your Data

We do not sell your personal data. We only share information with trusted third parties strictly necessary to operate our services:

• AI & Cloud Partners: Services like Google Gemini (for AI styling suggestions) and ImageKit (for secure image hosting). Data sent to AI APIs is anonymized where possible.
• Service Providers: Payment gateways and shipping carriers required to fulfill your physical orders.
• Legal Obligations: If required by law, we may disclose information to protect our legal rights or comply with judicial proceedings.

5. Data Security & Retention

We implement robust industry-standard security measures, including secure databases (Firestore) and encrypted connections, to protect your personal and wardrobe data. Your uploaded images and styling preferences are retained only as long as your account is active. If you delete an item from your digital wardrobe, the associated image and data are permanently removed from our active servers.

6. Your Rights

You have full control over your digital identity. You hold the right to:

• Access, update, or correct your profile information at any time via your dashboard.
• Request a complete export of the data we hold about you.
• Request the deletion of your account and all associated wardrobe images and personal data.

7. Contact Us

If you have any questions or concerns regarding this Privacy Policy or how we handle your data, please reach out to our Data Privacy team: